Meet Nathalie Azoubel | Canvas Rebel

Hi Nathalie, thanks for joining us today. We’d love to hear about how you got your first non-friend, non-family client. Paint the picture for us so we can feel the same excitement you felt on that day.

One quiet Saturday afternoon, a family friend stopped by and casually mentioned he was considering selling his luxury condo in Bal Harbor. At the time, I had held a real estate license for several years, primarily using it for my own deals while working as an Interior Designer and FF&E specialist. To my surprise, he suggested I handle the $8 million listing. I decided to seize the opportunity—and it turned out to be a life-changing moment. I sold his property in record time, which opened the door to referrals and a growing list of satisfied clients. The rest, as they say, is history!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

At Houselab Realty, the most important thing to know about us is that we are a true boutique real estate agency. This means our service is tailored, personalized, and comprehensive for every client. We approach each relationship with unwavering dedication and attention, guiding clients through every step of their journey.

Our goal is to create lifelong connections, which results in a win-win for everyone. Referrals are the heart of our business, and we are proud to have earned the trust of our clients.

We serve a diverse range of clients, from investors to first-time buyers and those seeking their second or third homes. Whether you’re searching for a luxury residence or a high-performing investment, we take pride in delivering a seamless, luxury experience every time.

What’s worked well for you in terms of a source for new clients?

Referrals from our clients are our number one source of business, and we couldn’t be prouder of it. Not only does it affirm the quality of our work, but it’s also a privilege to collaborate with clients who share our values and work ethic.

At Houselab Realty, we are committed to being transparent, highly effective, and always aligned with our clients’ best interests. We don’t build relationships on false promises or unrealistic expectations. Instead, our approach is data-driven, backed by a profound understanding of the Miami real estate market.

This expertise gives our clients the confidence to trust us completely and entrust their real estate needs to our capable hands.

What do you think helped you build your reputation within your market?

Effectiveness is at the heart of what we do. We proudly close 100% of our deals and sell 100% of our listings. When a buyer chooses our representation, we guarantee we won’t rest until we find the perfect property for them—no matter how many properties it takes.

While some may think real estate is straightforward, the truth is that finding and negotiating a property or securing a buyer is just the first step. There’s an entire backend process that must run smoothly to ensure a successful closing.

I am constantly in contact with real estate attorneys, permit expeditors, and contractors to address any challenges and keep the deal on track. This dedication is what makes every transaction not just effective but seamless for our clients.